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My latest from the Guelph Mercury
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June 17, 2009
Matt Bondy
Michael Ignatieff is thinking. The leader of Her Majesty’s loyal Opposition presumably spent the weekend at Stornoway — sipping a dry white, I’ll bet — and pondering.
When the Stephen Harper-led Conservative government produced its economic report card this month, Ignatieff guffawed at his fellow opposition types who trashed the Tory economic update in haste. Not Ignatieff. Not the Liberal party. The Liberal leader would comb through the details of the report card and decide whether it had any red lines.
While this strategy conveys to Canadians that the Liberal caucus takes seriously its responsibility to provide the country with a measured and constructive opposition, it also frames a larger issue.
Does the Liberal party find the Conservative vision for Canada something to be tolerated between elections? Or, is it so base, so wrong-headed and backward, that no loyal opposition could conceivably suffer its ignominy?
And so we arrive at the heart of the matter: What in fact is the Conservative vision for Canada?
I dare you to splurt out a one-sentence motto or message — it’s just not possible. It’s impossible because the Tories have systematically purged their speaking notes of anything that could reasonably be construed as ideological or grand.
The Conservatives have been successful lately precisely because they promised neither to articulate nor pursue a real vision for Canada.
A few years ago, it was good strategy.
In 2004, and even more so in 2006, the Conservative appeal was simple. “We know you don’t love us” they might have said, “but come on. Surely that lot over there needs a time out. We’ll just take the wheel while they nap — we’ve got the directions there on the dash. We promise there’ll be no surprises.”
That approach worked whilst an exhausted Liberal party slipped miserably into a restless slumber under the premiership of Paul Martin. It even continued to work while Stéphane Dion provided an opposition so fickle and feckless as to not justify any potentially risky expansion on the Conservative vision in 2008.
But things have changed now, and the Conservatives must find a drawing board.
Ignatieff is tough, brilliant, appealing, moderate and hungry. The Liberals, Ignatieff will say, are the party of egalitarianism, compassion, balanced budgets and Canadian independence. The Conservatives, he’ll add, are the party of the wealthy. They’re callous to the plight of ordinary Canadians, and they’re bad economic managers. Just look at the deficits, he’ll charge.
Suddenly, the Conservative party messaging strategy of the last five years falls short. Suddenly, claiming to be minimally competent and being in no way different from the Liberal status quo fails to be either convincing or sufficient.
And that is why right now — this summer — is the right time for a regeneration of the Conservative party. Now is the time for Harper, his key cabinet colleagues, and all the smart and honourable advisers they can find to step back and do a “big think.”
After all, Sir John A. Macdonald won because his patriotic nation-building policies resonated with Canadians. Sir Robert Borden won because he had a vision for an assertive Canada in world affairs. John Diefenbaker won because ordinary people affirmed his vision of a diverse, peaceable and proud northern nation. And Brian Mulroney won because he had a dream for a new Canadian economy and a new national unity.
Harper, on the other hand, won because the Liberals were exhausted.
Now that they’re back in the game, it’s time to think big.
Matt Bondy, a former member of the Guelph Mercury’s community editorial board, is a graduate student and writer living in Waterloo. He invites your correspondence at m.j.bondy@gmail.com.

